ZG
ZGen Digital

The ZGen Playbook

Marketing insights from people who actually get it.

No corporate jargon. Just real strategies, platform updates, and trends — written by Gen Z marketers who live on the internet.

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01
Influencer Marketing

Why Micro-Influencers Are Killing It in 2025 (And How to Find Them)

The data is clear: brands spending ₹50K on 5 niche creators are outperforming brands spending ₹5L on one mega influencer. Here's the full breakdown.

A

Abhishek

6 min read · May 20, 2025

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Content Strategy

The Gen Z Content Formula: Why Your Brand Keeps Getting Ignored

K
Karan · 5 min read
Performance Ads

YouTube Categories vs Instagram Placements: ZGen's AI Ad Placement Playbook

P
Priya · 7 min read
AI & Tech

How We Build SaaS MVPs in 6 Weeks (The ZGen Dev Playbook)

A
Abhishek · 9 min read
Brand Building

How Gen Z Decides Which Brands to Trust (It's Not What You Think)

Z
Zara · 6 min read
Brand Building

How Gen Z Spending Habits Are Reshaping the E-Commerce Landscape

Z
Zara · 7 min read
Content Strategy

The 8-Second Filter: Capturing and Keeping Gen Z's Attention

K
Karan · 5 min read
Influencer Marketing

The Rise of De-Influencing: Authenticity as the Ultimate Currency

A
Abhishek · 6 min read
Brand Building

Why Gen Z Marketers Are Outperforming Traditional Agencies on Social

Z
Zara · 6 min read
Content Strategy

How to Build a UGC Engine Powered by Gen Z Creators

K
Karan · 6 min read
Content Strategy

Meme Marketing: The Dangerous Art of Speaking the Culture Without Cringing

Z
Zara · 5 min read
Performance Ads

How Social Commerce Replaced the Traditional Sales Funnel

P
Priya · 7 min read
Performance Ads

Yes, B2B Brands Belong on Instagram and YouTube: The New Era of B2B Marketing

P
Priya · 7 min read
SEO

Surviving Zero-Click Searches: How to Win When Google Keeps the Traffic

A
Abhishek · 8 min read
Brand Building

Cancel Culture & Brand Crisis: Gen Z's Rules for Transparency and Apologies

Z
Zara · 6 min read